Meiré und Meiré has developed a new communication concept and corporate design for Switzerland’s premium furnishing label de Sede with the programmatic title “Élégance Radicale”.

de Sede stands for a high level of design expertise as well as outstanding manufacturing and material quality. The media developed by Meiré und Meiré reflect the label’s standard on a strategic, content and visual level.

The magazine “Nouvelle” provides insight into the world of de Sede, shows the interplay between the origin and future and of the label, and regularly accompanies the company on its path from furniture manufacturer to furniture label.