IAA 2011

For the fourth time in succession, BMW AG commissioned Meiré und Meiré to lead the creation and design of the MINI brand presentation at the world's largest motor show IAA in Frankfurt am Main, Germany in 2011. In addition to comprehensive redesign of communication, the architecture was subjected to radical further development and serves to highlight the diversity of the MINI brand in an impressive and involving way.

Film: Pfadfinderei and BSUR
Sound design: Marcus Schmickler